Marston’s has signed a deal with Screach that will see screens across its pub estate display marketing messages when not being used.
The deal with Screach TV expands on the more than 550 screens already installed across 106 Marston’s venues since 2014. The pubco receives incremental revenue through targeted marketing messages displayed on the screens.
Mike McMinn, group IT director at Marston’s, said: “By enabling us to use screens to display content that is dynamic, interactive, and – crucially – relevant to our customers, such as promotions or local third-party advertising, on a venue-by-venue basis, Screach TV has delivered a direct positive impact.”
Screach completed a £1.13m funding round and appointed Vianet’s James Dickson as its chairman in September.
