Inception Group co-founder Charlie Gilkes: ‘Consumers are hungry for experiential hospitality’

Experiential hospitality has never been more important for consumers, currently deprived as they are of large-scale events, Inception Group co-founder Charlie Gilkes has said. Speaking as part of MCA’s The Conversation panel, Gilkes said that the continued ban on mass live music events and ever-growing list of international travel restrictions has left consumers “very experience-starved,” and therefore open to a smaller-scale alternative.