Greene King Pub Partners has relaunched and expanded its first 100 days training programme.
The programme, which is split into six sections, is designed to improve recruitment and retention of licensees and all are enrolled to it regardless of experience. It is also put in place when licensees receive a major capital investment to cover the period immediately after reopening.
Three mystery visits are scheduled free of charge during the first 100 days of occupancy to assist licensees with understanding and developing their business which form part of three review meetings with business development managers.
When this journey is complete, the BDM continues to be on hand for any future queries and act as consultants for licensees. A significant number of Greene King BDMs have undertaken business strategy courses via a long-standing partnership with Birmingham City University (BCU).
Greene King Pub Partners won the Best Licensee Development Programme (L & T) prize at the National Innovation in Training Awards last November.
Clive Chesser, managing director of Greene King Pub Partners, said: “The support we offer our licensees is paramount from how we recruit them, to their first 100 days, through to how we develop and retain them as partners through the duration of their tenancy.
“This renewed focus on our first 100 days programme is underpinned by our desire to be industry-leading in all of our training and it is essential that right from the outset we are offering support that matters to licensees.
“All of our training programmes are designed to meet the needs of licensees who want to maximise the potential of their business.
“Making a positive start is vital to an operator establishing themselves at a new pub and settling into a local community and we want to reassure them they are not facing these challenges alone.”
