Greene King has equipped 50 licensees across its estate with video cameras to capture special moments in their pubs as part of a new advertising campaign.

The new Greene King IPA ‘To the Pub’ campaign series of 50 individual adverts recognising the pub and local customers enjoying pints of Greene King IPA launched via a microsite throughout October and November. In addition three of the final adverts will be selected to air on TV up and down the country from September.

Chris Houlton, managing director, Greene King Brewing and Brands, said: “Authenticity is at the core of this Greene King IPA campaign and what better way to bring this to life than to hand control directly over to our licensees to capture those genuine pub moments that occur between real customers and communities.”