Everards Brewery and Punch Taverns have collaborated for the fourth time to give eight Punch licensees the opportunity to brew and brand their own beer.
Everards head brewer Graham Giblett led a brewing session with Punch licensees at the Brunswick pub in Derby as part of the Everards Gold Cask Ale Champion course.
Licensees then planned the hops, malt, ABV and colour to create their own recipe and created a 4% ABV beer called Brief Encounter. It will be exclusively available on Punch’s Finest Cask guest ale programme this autumn, which will run from October to November.
It follows the success of last year’s Amberella. In total 320 casks of the brand were sold across 225 pubs nationwide in 2013.
John Healy, commercial director at Punch Taverns, said: “Partner brewing initiatives such as the Gold Course by Everards present a fantastic opportunity for our partners to get involved, learn about the complexity of beer brewing so that they can proudly create their own ale.
“After the success of the Ambrella in our autumn rotation last year, we have high expectations from the Brief Encounter. The fact that it is only available on our Finest Cask range is a big sales driver, as Partners like to offer a variety of cask ales to their customers, and limited edition ales like Brief Encounter provide a unique point of difference against competitors.”
