Enterprise Inns has created a new menu builder toolkit for licensees in collaboration with Booker.
The Menu Builder gives publicans access to a range of menu packages that have been created to appeal to each part of Enterprise’s segmentation method.
The package offers publicans the tools needed to build menus and create a bespoke food offer by selecting dishes from different modules to suit different times of day and week. Each dish comes with a fully costed recipe using Booker ingredients and a calculator tool which allows publicans to set selling prices and generate cash margin figures. The dish recipes can also be downloaded to create a bespoke cook book for pub kitchens.
Menu Builder also includes a full list of kitchen equipment and sundries needed to deliver the dishes all of which can be sourced from a range of suppliers available through the Enterprise’s e-market supplier directory. Allergen information for all dishes is available for publicans to download from a bespoke online database supported by Catercost. Enterprise publicans also have access to a menu design and print service where they can select from a range of menu templates or design their own.
The online tool will initially be available to value and mid-market outlets.
Enterprise sales and marketing director James Armitage said: “We know that many of our publicans would like to enhance their profitability by introducing or improving their food offering but are put off by lack of kitchen skills and food offer expertise, so with ‘Menu Builder’ we are helping our publicans to overcome these barriers. The menu packages are simple to put together, and with support from Booker, publicans and kitchen staff will have all the equipment, guidance and ingredients to compile a highly desirable, quality food offering.”
