Charles Wells has re-branded to Wells & Co, to coincide with the start of the move to its new HQ in Bedford.
Work has now started on Brewpoint on a “gateway site” to the north west of the town, with a view to opening early next summer. It will feature dining facilities and retail attractions, including a pub-restaurant, shop, coffee roastery, company offices and a visitor centre.
Wells & Co said the creation of its new home and the growing investment in its managed pubs were reflective of its strategy to meet the changing needs of the next generation of customers. The switch of name from Charles Wells to Wells & Co echoed this, it said.
Justin Phillimore, Wells & Co chief executive, said that after 142 years and five generations of family involvement, the business had not embarked on the name change lightly. It felt the new name embodied the change of direction taken as a business.
“This includes the significant investment we are making in our pubs and the creation of a beautifully designed new home capable of producing a range of beer styles that we would not have dreamed of ten years ago. It is a statement of confidence about our future direction as a company,” Phillimore said.
The company said Brewpoint would have highly flexible brewing capacity that would enable it to create a huge range of beer styles. It will have the capacity to make 30,000hl of beer annually – equivalent to 5m pints.
Brewpoint will also select the most popular beers from the Wandering Brewer stable alongside its existing Charlie Wells Dry Hop Lager and Triple Hop IPA beers. Most will go to pubs within its own estate.