Butcombe Brewery has unveiled a rebranding as it enters “a new phase of growth”.
The brewer and operator of 25 pubs has rebranded its entire range under the banner “Truth In Every Taste”.
Butcombe said it coincided with its vision to further establish its credentials, beyond being a household name in the South West. The company has previously stated its aim to expand its brewing operations and grow to 100 outlets over the next three to five years.
The group said its new branding was designed to reflect its heritage and independent spirit and to find a look that resonated with the growing number of female drinkers interested in craft ale.
The new core brand mark includes a contemporary Butcombe logo with the image of a T-Rex.
The new Butcombe branding will be launched at Craft Beer Rising Festival in London on 23 February. The new positioning goes live across print and online. In addition, a new advertising campaign will be rolled out within key publications.
Emmy Webster, marketing manager of Butcombe, said: “This marks a huge step forward for the Butcombe brand, it is as much a reflection of who we are as it is a statement of the development of the Company, our intent for the future and our ambitious growth plans. This new direction aligns with our vision of becoming one of the nation’s most popular brewers.”