Mitchells & Butlers’ Nicholson’s pub are to become the first outside BrewDog’s own estate to list its LIVE ale.
BrewDog LIVE, an uncarbonated cask-style version of some of its craft beers will initially be launched in six of Nicholson’s pubs.
Ben Lockwood, Drinks Procurement Manager for Mitchells & Butlers, said: “We’re really excited to be working on this collaboration with BrewDog to bring BrewDog LIVE to selected Nicholson’s pubs.
“To be the first pubs outside BrewDog serving this innovative beer is great for Nicholson’s Pubs and pays tribute to our already, established cask ale offer. We know our guests are going to love this series of beers and should definitely be seeking out for 5am Saint, East Coast Crush and Dead Pony Club over the coming weeks and months.”
National Account Manager for BrewDog, Colin Mowat, said: “We are super excited to be working with Nicholson’s pubs to bring these exclusive LIVE beers to their great pubs.
“BrewDog’s LIVE Beer is real ale for modernists. A living, breathing sensory sensation combining the qualities of amazing cask ale with the consistency of keg. It’s craft beer, conditioned in keg with live yeast, lightly sparkling and 100% awesome. LIVE Beer offers all the awesome things we love about cask, with none of the downsides of this sensitive format for beer. No mixed quality. No oxidation.
“The innovation of LIVE beer and the fact we will be rotating the beer every month provides a real point of difference and excitement for the Nicholson’s pubs.”
BrewDog LIVE is currently available in The York, Islington, the Hoop & Grapes, Doggett’s Coat and Badge, The Clachan and The Woodins Shades, with install at the Henry Addington in Canary Wharf to take place early November.
