Best Placed Inns, the London-based pub and hostel operator, has rebranded itself as Love Pubs and has secured its first site under the new direction that will open in early 2015, M&C Report has learnt.

Managing director Ben Stackhouse said the group has secured its first site under the new brand in Euston which will complete in early January and re-open within a few weeks.

“Euston is the first we will do everything all in one go rather than doing the accommodation, kitchen and pub piece by piece. It’s going to be really nice to go in and do everything we have planned all in one go. If that goes well we will look to retrofit or to make acquisitions.”

The group has appointed an operations director with 12 years experience within the sector to join later in the autumn. Following this appointment Stackhouse said his time will be freed up to make the next acquisition.

Under the new Love Pubs branding Stackhouse said the offering has evolved to focus on the provenance of London and no longer feature sports or karaoke.

Love Pubs will source “from London or the best of the rest” to bring customers a range of locally sourced beers and spirits to reflect “changing tastes for local” drinks.

This will include 30 craft bottled beers of which more than half will be from London; 90% London brands on cask and although each of the pubs is tied to a pub company for draught beers there will be a number of London beers available which Stackhouse said they are “aiming for a larger presence” of these.

The Crown in Clapham is the first of the previous Best Place Inns to be branded with Love Pubs signage as it is taking part in Battersea Beer & Burger Festival.

The group had previously been in discussions with private equity groups to fund its expansion plans but Stackhouse said to focus is now on sourcing bank funding: “At this point we are confident Natwest will fund our current expansion plans. We are feeling positive and so are they.”

With the addition of the site in Euston, the group will operate six London sites including The White Ferry Inn, Victoria; The Steam Engine, Waterloo; The Crown, Battersea; The Green Man, Paddington and The Great Eastern, Docklands.