A good fit for the king

Rooney Anand

In a busy year for M&A activity in the sector, Greene King’s acquisition of Spirit Pub Company was one of the standout deals – creating the country’s largest managed estate and third biggest collection of tenanted and leased pubs. Publican’s Morning Advertiser editor Ed Bedington talks to chief executive Rooney Anand about the challenge of assessing which of the combined brands have a future, his philosophy on recruitment and the challenges of coping with an increasingly disloyal customer base.

 

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