Despite uncertainty around Brexit, 2018 was a record year for international f&b operators entering the London market, with 21 making their debut in the capital during the year, according to Savills.
The firm stressed that the momentum has continued into this year, with eight concepts already open and an additional 11 debut sites already in the committed pipeline.
According to Savills’ research, Covent Garden proved the most popular area for international debut sites last year, amounting to a third of openings in 2018, which included vegan US-based chain ByChloe on Russell Street. Fitzrovia saw the second most openings with a 14.3% share. Looking ahead to this year, Leicester Square has been the most active location so far, having already seen new openings such as The Halal Guys and Chinese hot pot chain Hai Di Lao.
The research shows that it was Asia-Pacific-based brand that led the way for new openings last year, accounting for 38% of all international debut sites in London. This was a four-fold increase from 2017, and included Singaporean chain restaurant Old Chang Kee and Taiwanese chain Din Tai Fung - both opening in Covent Garden.
In 2019 European operators have considerably increased their share of openings and are currently dominating the pipeline. Three European sites have already opened, equalling the total from all of 2018, with a further five planned for the coming months including Italian bakery chain, Pasticceria Marchesi, opening its first site outside Italy and Bulgarian restaurant chain, Happy Bar and Grill opening on Coventry Street in Leicester Square.
Josh Arnold, commercial research analyst at Savills, said: “In spite of changing consumer demands creating challenges for the UK’s F&B sector, London continues to be the city of choice for international concepts looking to expand. With Asia-Pac and US based brands continuing to bolster their presence, and European operators increasing their share of new openings, it’s clear that London is appealing to brands from across the globe.”
David Bell, head of UK & European leisure at Savills, said: “London has always been seen as a thriving destination for food and beverage operators, but last year truly stood out as a record breaking year for international concepts arriving in the city. What’s more, with the likes of exciting brands such as Hai Di Lao and Monga Fried Chicken having already opened this year, the momentum looks set to continue which is great news for the capital’s restaurant scene.”
Precis
Despite uncertainty around Brexit, 2018 was a record year for international f&b operators entering the London market, with 21 making their debut in the capital during the year, according to Savills. The firm stressed that the momentum has continued into this year, with eight concepts already open and an additional 11 debut sites already in the committed pipeline. According to Savills’ research, Covent Garden proved the most popular area for international debut sites last year, amounting to a third of openings in 2018, which included vegan US-based chain ByChloe on Russell Street. Fitzrovia saw the second most openings with a 14.3% share. Looking ahead to this year, Leicester Square has been the most active location so far, having already seen new openings such as The Halal Guys and Chinese hot pot chain Hai Di Lao. The research shows that it was Asia-Pacific-based brand that led the way for new openings last year, accounting for 38% of all international debut sites in London. However, in 2019 European operators have considerably increased their share of openings and are currently dominating the pipeline. Three European sites have already opened, equalling the total from all of 2018, with a further five planned for the coming months including Italian bakery chain, Pasticceria Marchesi, opening its first site outside Italy and Bulgarian restaurant chain, Happy Bar and Grill opening on Coventry Street in Leicester Square.
