Reuben Todd has been promoted to managing director of London-based sushi concept K10, as the brand eyes further growth in the capital in 2019.

Todd joined the five-strong group as operations director in November from Patisserie Valerie. Prior to that he had been group operations director of Ed’s Easy Diner for over 14 years before its acquisition by the Boparan Restaurant Group (BRG) in 2016.

K10, which was founded by Christopher Kemper, former development director at YO! Sushi, in 1999 and counts industry veteran Ian Neill as its chairman, is currently looking at further opportunities for its dedicated takeaway format.

The company currently operates five restaurants and takeaways in the City of London in Appold St, Minster Court, Coleman St, Queen St and Fetter Lane which opened in March this year.

K10 director Maurice Abboudi said: “We are delighted that we have attracted someone of the calibre of Reuben to help us develop the business. The plan is to build on the very strong foundations we already have in place.”

Todd said: “K10 provides the customer with great choice, very high quality, fresh prepared food and very fast service. We focus on these strengths to ensure we have happy customers that come back to us again and again. There is a sensible, controlled growth plan in place and I am really looking forward to helping the team develop the business and to build on the progress we have made already.”