Hospitality Rising, the recruitment campaign led by founder Mark McCulloch, has received 55,000 job applications since its launch in October.

The initiative has seen more than 4,000 applications per week for the 37,000 roles that have been posted to its job page to date. It has also reached nearly 10 million impressions on TikTok since its launch.

The initiative has gained the backing of more than 300 businesses, chefs, and leaders across the sector.

McCulloch said: “We are blown away by the reach and success of this initial campaign push. Some 55,000 job applications and counting is an incredible achievement and the TikTok results show we are hitting the mark with our target audience.

“We’re launching a second wave of advertising and social media now and fully expect to see another surge in traffic as a result. We clearly couldn’t have achieved any of this without the support of our partners and we need to ensure we maintain momentum and build on these great results.

“To achieve that we need more even more businesses to join us and would urge any operators or suppliers not already involved, to grab the opportunity to come together to help tackle the workforce crisis that is threatening our brilliant industry.”