M&C Report talks to Stephen Minall, co-owner of Wrapid, the healthy fast-food concept, about his best investment, his best business decision and the best piece of advice he’s ever received.
What is the most important action the industry can take to encourage the consumer? Improve marketing skills.
What single action could Government take that would make a difference? Understand and reduce red tape.
What is your top priority? Sales and people skills.
What has been your best investment? New packaging.
What has been your best business decision? To go into retail.
How much has your business changed to combat the recession? We’ve probably realigned about 40% of our business to address the recession.
Who is doing something special in the industry? I think Luke Johnson in terms of the types and sizes of businesses he’s investing in.
Most admired brand? I think the one that’s the most consistent and has improved the most over the years is Patisserie Valerie. They’ve evolved into a sector that probably people missed and their standards always seem to be consistent.
Who has been the most influential in your career? Probably Andrew Guy [Ed’s Easy Diner chief executive]. Over the years he has been a really good sounding board for me.
What is the best piece of advice you have ever received? Keep believing!
