Crepeaffaire, which earlier this year secured a £2m investment from the Business Growth Fund (BGF), has appointed Allen Kerslake, formerly of Costa and Pret A Manger, as its new managing director, MCA has learnt.

Kerslake joins the company, which has 15 sites in the UK, plus units in the Netherlands, Saudi Arabia and Kuwait, after two years as a regional operations director at Costa.

Previous to that he spent nearly five years with Whitbread and over seven years at Pret, including a stint as a business development manager.

On the back of the investment from the BGF, Crepeaffaire said it would look at different store formats as it seeks to triple its UK estate from 15 to 45 in the next four years.

Founder and chief executive Daniel Spinath said expansion would be concentrated on its UK company-owned estate, with high street stores, travel hubs, and retail and leisure destinations being targeted.

He said he would consider smaller kiosk-type sites, depending on the location, as well as conventional stores, with a rough target of four or five more sites in 2018.

In May, Jon Abrahams stepped down from his role as operations director of Crepeaffaire to set up his own venture.