Adnams has left the Business in the Community campaign group, saying it is too soft on members who perform poorly. Adnams chairman Simon Loftus told the Financial Times that he was disappointed that some companies used the membership as ‘a PR fig leaf’. The company resigned its membership after last month’s AGM. Loftus called for the organisation to publicly challenge poorly performing members, instead of relying on persuasion behind closed doors. The decision is thought to have been motivated in part by the re-election of Sir Peter Davis as a BITC director. The former chairman and chief executive of J Sainsbury was ousted with a £2.6m bonus despite failing to improve the company's fortunes. Loftus said: "What does it say about an organisation like BITC if… one of its directors has been characterised by the press as being an exemplar of what people don't like about directors? "It tends to undermine credibility." Gail Greengross, head of communications strategy for BITC, said that the organisation was saddened by Adnams' departure, particularly as Loftus was ‘a very powerful force for change’. Greengross said that Sir Peter was re-elected in recognition of his work for the campaign and that the BITC corporate responsibility index was a public challenge to companies to improve, although participation in the index was voluntary. The brewer will also see the return of the family name at the helm when Jonathon Adnams succeeds Loftus as chairman. Loftus has been chairman for ten years, following the retirement of Jonathon's father John Adnams. Loftus will stay on as non-executive director. Jonathon Adnams said: "Simon has already made it known he wished to retire at 60 and this has given us plenty of time to plan his succession." He also said that the company would continue to restructure the management team to improve customer services. Hotels are also to be integrated under the management of a single general manager. Loftus retires in August 2006, when Andy Wood will also be promoted from sales and marketing director to managing director. Steve Curzon, head of marketing, will become marketing director with immediate effect.