Zing Zing, the growing Chinese delivery concept, is developing a vegetarian format as increasing numbers of consumers opt for meat-free diets, MCA has learnt.
Zing Zing Green is set to launch in early July, and claims to be the first vegetarian takeout brand in London.
The format will initially start life as a separate section on the menu, with a view to it evolving into a brand in its own right further down the line.
Zing Zing founder Josh Magidson told MCA: “It will really tap into a market we’ve wanted to do for a while. If you look at the success of Veggie Pret it shows there’s really demand for it.”
At the same time, Zing Zing is preparing to launch its first kitchen south of the river in Walworth Road, Elephant and Castle, which will give it access to residential areas in Kennington, Camberwell, Vauxhall, Peckham, Lambeth – as well as the City of London for the first time.
Magidson said corporate orders were an increasing part of Zing Zing’s turnover, with large pre-orders welcome and easy work during off-peak hours.
He said: “For the first time we can hit the City of London, corporate orders are starting to really prop up our turnover. We’ve had quite a lot of interest, and Zing Boxes are really great for offices.
“Elephant and Castle is a really interesting area with lots of redevelopment. Its changing rapidly and is a really great catchment for us.”
Magidson said the business was looking to “patch up its catchment”, with sites in places like Fulham, Battersea, and Hackney.
He said Zing Zing was on track to meet its target of opening a further two sites this year after Elephant and Castle.
