YO! Sushi, the Quilvest-backed, Robin Rowland-led chain, has unveiled a new TV ad campaign.

The company said it showcases YO! Sushi’s new line-up of Japanese inspired dishes. The new 20 second commercial will appear over a three week period across channels including ITV, E4, C4, Sky, MTV, Fox and Box 7.

The campaign will be supported by a 47 second video edit of the ad on www.yosushi.com/newmenu and YouTube channel with competitions for both Facebook and Twitter linking back to the advert. There will be a chance for customers to win a taster menu for them and a friend to try all 12 new dishes.

In addition, new customers to YO! Sushi can try one free dish when they dine in, spend a minimum of £5 and complete a voucher in-store until Sunday 16 March.

My Ly, senior marketing manager at YO! Sushi, said: “We’re excited to be propelling YO! Sushi back onto TV screens across the country once more, this time celebrating our fantastic new range of Japanese inspired dishes.

“The ad is designed to entice and engage TV audiences, bringing to life that YO! Sushi is fun, fast and fresh on the big screen whilst tapping into savvy multi-screen users - in particular the 16-34s.”