Frozen yoghurt concept Snog has continued its international expansion after receiving growth funding from Unilever Ventures, the venture capital arm of Unilever.
The business, which was founded by Rob Baines and Pablo Uribe in May 2008, is to use funding to expand its estate and strengthen its operations.
On the back of the investment the group has made its debut in Pakistan with the opening of two sites in the country and opened a further two units in Kuwait.
The business has opened a flagship unit in Zamzama Boulevard in Karachi and one in the city’s Dolmen Mall. The company has also added a further two sites to its two-strong estate in Kuwait, at the Marina Mall and in Avenues Mall.
The group, which operates five sites in London, opened its first international site in Mirdif City Centre, Dubai last year. It also operates a site each in Brazil, and Colombia.
Further franchise sites are set to follow in Qatar and Saudi Arabia later this year.
As part of the transaction, Stephen Willson and Mark Muth of Unilever Ventures have joined the board of Snog.
Baines, chief executive of Snog, said: “We are delighted to have secured the funding from Unilever Ventures. The new investment will allow us to expand the footprint of the business and reach more consumers. We have a shared vision for where the brand should develop and we look forward to working alongside UV in this next phase of the company’s development.”
