Inventive Leisure is set to open the latest conversion to its Revolucion de Cuba dedicated rum bar concept in Richmond, Surrey, on 15 July.
The rum bar concept is the first major diversification for Inventive since it was founded in 1996. With décor and layout inspired by the bars in Havana from the 1930s, Revolucion de Cuba serves more than 50 rums.
Revolucion de Cuba in Richmond will open on a terrace bar in the existing Revolution site. The company stated: “The rum bar will showcase the world of rum in all its glory - from Caribbean vintage premiums such as Ron Zacapa to classic rum punches such as Zombies and Mai Tai’s – plus a new food menu and weekly events too.”
Inventive has so far opened a standalone Revolucion de Cuba in Sheffield and converted part of existing premises in York and Beaconsfield to the template. It has also secured a standalone venue in Norwich - a former Slug & Lettuce acquired for nil premium that it will re-open at the end of the summer.
Inventive founder Roy Ellis told M&C Report earlier this month: “We’re in about 50 different towns and cities with Revolution - and I could imagine a Revolucion de Cuba in almost all of these. But we are going to selective on sites, opening where we can find good sites at compelling rents.”
Meanwhile, Inventive is using till receipts rather than traditional vodka girls to market its range of spirts on-site in a new campaign at Revolution.
Full colour images of Revolution’s range of 30 shots are printed on the back of receipts under the scheme, which has been arranged with PoS supplier FormKraft.
The aim is to increase awareness of its vodka in a “more subtle way” than traditional vodka shot girls, the company said.
An Inventive spokesman said: “It has provided a major talking point amongst customers as well as giving them a quick and easy to access guide to our range of vodka shots, which they can take away and keep for future reference.”
