Harry Ramsden’s, the Boparan Ventures-owned, iconic fish & chip shop chain, has unveiled a new format for its quick service restaurants in Southampton. The group, which is led by Joe Teixeira, said it had made a significant investment in the new look site in the food court of West Quay Shopping Centre that includes five new digital menu screens. Updated menus include a breakfast option, Harry’s Pie, southern fried chicken goujons with garlic mayo as well as chilli sausage with tomato chutney. In addition, there’s a new range of vegetarian options, as well as Kids meals, each served with fruit bag and milk or water. Mike Glancy, group operations director, said: “There is no doubt that Harry Ramsden’s is one of the most iconic brands that the UK has ever produced, and we are extremely proud of our heritage as quintessentially British. The significant investment in Southampton, both in the new look facilities and our vastly expanded menu, is part of an ongoing strategy to fully engage with a new generation of diners, as well as existing customers, to further increase the popularity of Harry Ramsden’s.” Earlier this year, the group unveiled a new format at its Bournemouth site, which it expects to become the benchmark for the rest of its 31-strong estate. The chain invested £1m in refurbishing the Bournemouth site, which now includes a 200-cover restaurant that takes bookings, plus a takeaway with café-style area. It is thought that the group is looking to move the brand away from its traditional seaside resort sites and into city and town centres. The group hopes to grow to a 100-strong estate for its traditional restaurant format. It is understood that the group will look to roll out more sites under the takeaway “Locals” format from the start next year under franchise, with the first franchisees close to being signed up. Last year, Teixeira said that the group planed to develop franchisee “local chippies” and believed there could be 500 to 1,000 of these.