Speed and convenience is so important to diners they prioritise it over value for money and menu choices, according to research by Barclaycard.

Consumers report slow service is the most frustrating part of the dining experience, with six in 10 (59 per cent) losing patience when their food takes too long to arrive.

When in a restaurant, almost half (49 per cent) also become impatient when left to wait too long to pay at the end of their meal.

The research shows diners prioritise quick service (37 per cent) over value (21 per cent) and menu choice (33 per cent).

Once reserved for a special occasion, more than a quarter of time-strapped UK adults (26 per cent) now dine out at least once a week, rising to over a third (36 per cent) amongst 18-34 year olds.

Even when it comes to eating at home, one in seven (13 per cent) consumers admit to ordering meals from restaurants through online tools and apps such as Just Eat and Deliveroo on a weekly basis.

Dining choices are changing mostly for convenience (56 per cent) but also as a result of increased disposable incomes (28 per cent) with restaurant spending reaching a 15-month high, up 14.9 per cent year-on-year in August.

Barclaycard said its finding put pressure on restaurants to offer a range of solutions to speed up the payment process, with consumers more likely to choose venues which offer contactless payments (15 per cent), the option to pre-order and pay via an app for both delivery and eating in a restaurant (15 per cent) or payment via mobile device at the table (14 per cent).

Demonstrating the growing need to offer a range of payment options, 23 per cent anticipate they will increase their usage of contactless cards and devices when dining out in the next 12 months, while a further 10 per cent expect to pay using an app more often.

Customers are also calling for bill-splitting apps or tools for large groups and automatic payment services similar to Uber where credit or debit card details are stored and payment is taken from the cardholder’s account automatically.

Sharon Manikon, customer solutions director at Barclaycard said: “As the restaurant sector enters a new era of ‘dining-on-demand’, the industry needs to respond with the right technology to improve the service and experience they provide, or risk getting left behind by their more savvy competitors.

“By introducing a personal touch, such as apps which allow diners to pre-order and pay for meals in advance, or tools that enable bills to be split per head, restaurateurs can ensure they keep customers’ appetites for enjoyable food and high quality service well and truly satisfied.”

The research was based on online interviews were carried out with 2,001 nationally representative UK adults between September 16-21 by Opinium Research.