Planting the right seeds for sustained growth

By Chloe

Veganism has been labelled the megatrend of the next decade and the statistics back up this claim. Last month, more than 400,000 people signed up to this year’s Veganuary campaign, a 60% increase on last year, fuelled by shows such as Netflix’ recent “Game Changers” documentary. Whilst uptake of pure vegans has increased markedly, there’s also a very large market out there for people that simply want to reduce their meat intake, whether that is for environmental or perceived health reasons, rather than just animal welfare reasons. Sainsbury’s recent Future of Food report, which looks ahead to 2025, predicts 25% of adults will be either be vegan or vegetarian by then, with the proportion of ‘flexitarians’ set to rise to 50%.

 

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