Pacha Group, operator of the iconic eponymous Ibiza super club, plans to open 25 hotels and spa resorts around the world, modelled on its own brand, writes The Times.
London is seen by the Spanish company as one of the most important target markets. Marco Frisina, marketing director, told the newspaper the company is targeting a “new young generation” in the city aged 38 to 45, who are seen to have more money than millennials and more experience.
Each hotel will include a restaurant called El Baile (Spanish for dance), a bistro named Sweet Pacha, a spa and a shop that sells accessories connected with the club in Ibiza.
Pacha is investigating locations and partners and aims to open six hotels by 2020 and the rest by 2025.
Hotels will also open in Britain, Spain, France and Italy. In Latin America, it is planning new hotels in Brazil, Argentina and Mexico. China and Japan are two targets in Asia.
There are no plans, however, to open more clubs at this stage.
Pacha began with a small club in Sitges, near Barcelona, in 1967 and opened in Ibiza in 1973. It has 2,200 staff worldwide and plans to franchise the hotels and spas to local partners but will employ a brand manager to make sure they comply with its specifications.
Pacha consists of clubs including in Spain, Germany, Australia, Brazil and China, hotels, restaurants, a magazine, a record label and accessories shops.
