Diageo is introducing a new-look font for Guinness, the first revamp for the brand in five years. The rebrand retains the iconic harp, but the font has been given a sleeker appearance in matt black, with lighting aiming to illuminate the drink's pour-and-settle process. It will be rolled out in more than 32,000 pubs and bars over the coming year. Earlier this month, the brand announced that it was re-adopting its "Good things come to those who wait" strapline in a campaign by agency Abbott Mead Vickers BBDO

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