Flat Iron, the ‘single-steak’ dining concept previously nominated for R200 Awards ‘Best New Scalable Concept’, has secured a second site in London, after the success of its debut unit in Soho’s Beak Street.
The concept, which was launched by Charlie Carroll at the end of 2012, has taken the former Giaconda Dining Rooms unit in Denmark Street for an opening this summer.
It is understood to be looking for further 2,000sq ft-6,000sq ft units in highly-populated areas such as Shoreditch, Covent Garden, Waterloo, London Bridge and Islington.
It is thought that its debut site is achieving turnover of around £40k net a week, turning its tables more than seven times per day on average.
The concept was launched as a pop-up restaurant upstairs at the Owl and Pussycat pub in Shoreditch last year.
The business, which includes former M&B operations manager Mike Palmer, and current Benito’s Hat chairman Jay Travis, is based on offering a butcher’s cut called the flat iron.
Cedar Dean Gilmarc acted for Giaconda on the Denmark Street deal.