Chorion has announced the names for the two businesses it will create when it demerges later this year.

The group's bar and nightclub business will now operate under the name Urbium, whilst the intellectual property business will be known as New Chorion.

Chorion owns the world-wide rights to the outputs of Agatha Christie and Enid Blyton.

Chief executive Nick Tamblyn said: "The board's criteria for demerger have now been achieved and I have every confidence that these two high-quality businesses will grow and prosper as separate listed companies.

"Having been responsible for the development of both businesses for over three years, I am excited by the opportunity of now being able to continue to lead the intellectual property business through a period which I am sure will see it reach its true potential."

The company has also finalised the boards for its two businesses in anticipation of the planned demerger in the first half of 2002.

The Urbium board will be chaired by John Conlan, with Robert Cohen as managing director, Steven Palmer as finance director and Viscount Astor, Nigel Wray, Nick Irens and David Cameron named as non-executive directors.

The New Chorion board is made up of chair Nick Tamblyn, managing director Nick James, Jeremy Banks in the role of finance director and Lord Alli, John Llewellyn Lloyd and Viscount Astor as non-executive directors.

David Cameron, Lord Alli, John Llewellyn Lloyd and are new to Chorion.

David Cameron is MP for Witney in West Oxfordshire, was previously Director of Corporate Affairs at Carlton Communications and has expertise in licensing reform.

Lord Alli is currently a Director of a number of TV and media related businesses including Shine Entertainment.

John Llewellyn Lloyd is a barrister and until December 2001 he was Chief Executive of Close Brothers Corporate Finance.

More details of Chorion's demerger will be released on 12 March, alongside its year-end results.