GXO Logistics drivers, who deliver around 40% of UK beer, have announced they will go on strike between 31 October and 4 November over pay, Unite has said.

Around 1,000 draymen are due to take part in industrial action after rejecting a 5% pay offer, which the union said came with strings attached as the employer had proposed the increased alongside a reduction in sick pay.

The drivers supply beer pub operators including Stonegate, Admiral Taverns and Shepherd Neame.

The first round of strikes will take place between 31 October and 4 November, at depots across the UK, with further dates to be announced should the dispute not be resolved.

A continuous overtime ban will also begin on 24 October.

The strikes will impede the ability of pubs and other venues to replenish their cellars prior to the World Cup, which begins on 20 November, said Unite.

Unite general secretary Sharon Graham said: “Once again, a company that is making hundreds of millions in profits is asking workers to take a pay cut. And GXO goes even further. They want to cut sick pay too. This is a shocking way to treat your workforce.

“GXO can easily afford to pay fairly and Unite is determined to see that they do. Our members have the union’s absolute support in taking strike action for a fair pay rise.”

GXO reported revenues of £687m in August, during the three months from April to June, and increased its profit forecast, according to Unite.

Last year autumn a pay deal was struck with 1,000 draymen at GXO Logistics Drinks, following the threat of strike action in August.

The majority of workers (80%) who turned out to vote accepted the improved pay offer by the company of a 4% increase – up from the 1.4% rise offered earlier in the negotiations.