A packet of sad sandwiches and a tepid cup of tea: for years, roadside dining in the UK has offered little for motorists to write home about.
Seasoned travellers may yearn for the heyday of the 1980s and 1990s in Britain, when few long car journeys came without a scheduled refuel at a branch of Little Chef – the now defunct chain famed for its stacks of pancakes.
It is this sense of nostalgia that Alex Reilley, co-founder and chair of the restaurant and bar group Loungers, is hoping to tap into with the launch of his latest brand: roadside restaurants called Brightside.
From avocado-coloured toilet suites and booths upholstered with orange-and-brown striped fabric, to a comfort-food-inspired menu, the restaurant harks back to the glory days of car travel.
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