Access Group has acquired Omnifi and its Orderbee mobile order and pay technology. This will be incorporated into Access Group’s hospitality division. Access Group said adding Orderbee to its hospitality software suite would enable customers “to order in seconds after they arrive, maximising operators’ profits, helping to drive efficiencies and reduce administration time as they re-establish their business at this critical time of trading”.

Omnifi managing director Simon Liss and managing partner Nick Holroyd-Doveton will join Access Hospitality to ensure the successful transition of the business and continue to manage the next phase of Omnifi’s growth, with Holroyd-Doveton continuing to manage and lead the development of the Orderbee product.

Access Hospitality managing director Henry Seddon said: “Over the past year, we have seen the full impact digital technology can have on hospitality businesses as they needed to react quickly to change and run as effectively and efficiently as possible. Integration of Orderbee mobile order and pay technology into the existing range of Access Hospitality software as a service (SaaS) solutions strengthens the end-to-end technology that we offer the hospitality sector.”

Holroyd-Doveton added: “Combining with Access will allow us to significantly invest in our people, processes and products. We have agreed ambitious plans for Orderbee with Access and, together, we will continue to develop the product and drive the feature roadmap forward in collaboration with our customers and all our integration partners.”