The founder of Lucky Saint said that the UK’s largest dedicated alcohol- free beer brand was not reliant on drinkers going teetotal to drive sales as the company pushes to make its brew available on draught at more pubs.
The London-based group is instead benefiting from a broader trend of consumers adopting healthier diets in which they drink traditional beer as well as low-alcohol or alcohol-free versions, said Luke Boase, who worked as an equity analyst before founding Lucky Saint in 2018.
“There is definitely a big sober movement but moderation is still a much bigger driver of the category,” said Boase, adding that more than 80 per cent of people buying low- or no-alcohol drinks also enjoy standard beer.
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