Greggs, the high street bakery operator, has entered into a 12-month trial agreement with Moto Hospitality, Britain’s biggest motorway services operator, to open franchise stores at two of its roadside locations. The trial will see the first Greggs store operated under a franchise agreement. Should the trial prove successful, the new agreement could see Greggs open at least 30 stores across Moto’s network. The first store under the agreement is set to open in December in Lymm, Cheshire. Greggs currently has over 1,540 retail outlets in the U.K., while Moto has 45 locations throughout the country. Ken McMeikan, chief executive of Greggs, said: “We are delighted to team up with Moto in the motorway services market. They are an excellent operator and I hope this will be the beginning of a long and successful relationship. Making Greggs even more accessible to consumers as they travel will, I hope, be welcomed by both existing and new customers of Greggs.” Tim Moss, chief executive of Moto, said: “We are delighted to be able to offer Greggs' famous quality and value brand to our customers. The brand fits within our leading portfolio of franchise partners and offers even more choice for consumers.” Earlier this year, Moto linked up with Domino’s Pizza and West Cornwall Pasty Shop, which have both opened their first roadside sites this year. Its current franchise partners include Costa Coffee and Burger King. Greggs recently reported a 0.8% rise in third quarter like-for-like sales helped by promotional activity and meal deals in what it described as a “tough environment”. The company said that new shops had been opened in a wide range of locations including the Westfield Stratford City development in London, which broke all of the chain’s previous records for a first day of trading. It recently opened a new coffee shop concept “Greggs Moment” in Newcastle upon Tyne, a one-shop trial that it will evaluate over the coming months.