Domino’s saw UK system sales grow 5.9% on a like-for-like basis for the 26 weeks to 1 July, with total UK system sales growing 8.3% to £565.1m.

The group saw order growth of 8.1% in the territory, with average ticket growth of 0.1%. Like-for-like sales in Q2 were up 4.7%, reflecting the prolonged period of hot weather, which was only partially offset by the benefits of the World Cup.

The group opened 22 new UK stores in the period, taking the total to 1,067, and expects around 60 openings for the full year.

Domino’s also announced a series of changes to its senior management team this morning, with Simon Wallis, UK & ROI chief operating officer, to become international managing director, with direct responsibility for Switzerland, Iceland, Norway and Sweden, from October. Meanwhile, Scott Bush, who has 15 years’ experience with Domino’s Pizza Enterprises, most recently as general manager of Domino’s New Zealand, joins as UK & ROI operations director. Tony Holdway, marketing director for the region, will now report directly to David Wild, group chief executive. The company said it had started the search for a new chief financial officer, following the departure of Rachel Osborne, and was well advanced in the process to make an interim appointment.

Globally, the group grew system sales 12.8% to £616.6m, with underlying profit before tax up 2.5% to £45.7m.

This morning’s update stressed that one of the company’s primary areas of focus over the last 12 months has been to improve its value perception with customers, through clearer communication and more relevant offers. As a result, it said that in H1 2018, customer survey Feed Us Back recorded 33.1% of customers rating Domino’s as 5/5 for value, compared to 24.0% in the prior period. The average discount on menu prices at 38.5%, compared to 37.9% in H1 2017.

Online sales in the UK grew 14% year-on-year and now represent 78.7% of system sales - and 88.2% of total delivery sales. Total collection sales were up 8.8% in H1.

In H1, EBITDA per mature franchised store rose 5.3% to approximately £68,000. GPS has now been deployed to 588 stores in the UK and a further 15 in ROI, with franchisees typically achieving labour efficiencies of 80-90 basis points of sales against a 30 basis point cost of operation.

After the acquisition of a 75% stake in Sell More Pizza, the largest London franchisee, last year, Domino’s now directly operate 25 stores in the London area. Like-for-like sales growth was above the average for London, as the group trialled new menu pricing and focused on driving order volume growth. Two new stores will open in 2018 in these territories, and the company has also facilitated a further three openings in the pipeline through address swaps with neighbouring franchisees. In addition, Domino’s has entered into agreements to sell on three stores to neighbouring franchisees.

Just after the period end, Domino’s entered into an agreement to buy a portfolio of six stores from another franchisee in London. These stores will be managed as part of Sell More Pizza.

Wild said: “It’s been another good trading period for Domino’s. In the UK, despite continued consumer uncertainty, we’ve achieved further like-for-like growth by maintaining our clear focus on product, service and value for customers. Our ongoing investments in supply chain infrastructure and our IT platform will support future growth and customer engagement. Domino’s is proud to be one of the most successful franchise businesses in the UK, and we will continue to work with our franchisee partners to promote the brand and the strength of the system.

“Whilst our international businesses continue to make good progress with customers and sales, it has taken us some time to refine the operating model and cost base at store level, particularly in Norway. We are confident that the changes we have made will result in a better performance in H2, and believe that these businesses offer significant long term growth potential as we export our expertise in digital, supply chain and franchisee management.

“The Board expects that full year Underlying Profit Before Tax will be in line with current market expectations6. Our confidence in the future is underlined by continued growth in the dividend, and our ongoing investment in our own shares through the buyback programme.”