Crussh, the healthy eating and juice bar concept, will prioritise developing its partnerships with Sainsbury’s, Debenhams and Everyone Active next year, rather than high street expansion, MCA has learnt.
Chief executive Shane Kavanagh told MCA the partnerships, which were all launched in the last year, has shown promising results, and had put Crussh’s offer in front of a new customer base.
He said the group was also looking to shift the dynamics of its delivery operation away from Deliveroo following the launch of an online ordering platform and Crussh app.
Kavanagh said: “This year has been a year of exploration where we’ve started lots of partnerships in new markets.
“Sainsbury’s, Debenhams’s and Everyone Active are not traditional high street locations – but all have potential for scale behind them.
“That partnership approach is going to continue to be our focus for the next year. It’s been working out pretty well so far. We want to work with our existing partners to create more of them.
“We have a really solid base of high street stores, but it’s pretty unpredictable out there, so the partnerships are a great way for us to get our product in front of new customers – though we will still do high street stores as well if opportunity come up.”
On delivery, he said: “Delivery and Seamless have been really successful for us – but we’re focusing on our own channels – our website, platform and app. The click and collect piece is going to be quite important for us next year.”
Kavanagh predicted a continuation of trading challenges in 2018, but suggested a more settled atmosphere.
He added: “Maybe coming into next year people will come a little more settled, food inflation is settling down, we have got through the panic around recruiting.
“The problems will be here next year, but most operators are getting their heads around it.”