Crosstown is seeking new investment and has appointed M&A specialists from Interpath Advisory to advise the business through the process.

The doughnut business, which operates over 30 sites including shops, kiosks and pop-up stalls across the South of England, said it has ambitions towards global growth, with initial plans to open stores into the Middle East.

Crosstown was co-founded 10 years ago by Adam Wills and JP Then, opening the first shop on Broadwick St, Soho offering handmade fresh sourdough doughnuts, and now also serves specialty coffee and small-batch ice-cream.

The business said that its most recent addition, a new permanent kiosk in Battersea Power Station, has been “a resounding success.”

CEO, Howard Ebison commented, “As we seek to expand our offering into more locations across the UK and grow internationally, the time is right to bring in new investment to help us fulfil our growth aspirations.”

Ebison joined the business last year, after co-founder Adam Wills stepped down, asserting that Crosstown needed a new CEO to take the brand through its next stage of growth.