Crosstown, the artisan doughnut and speciality coffee concept, has opened its eighth store and first in the City.
The latest opened at 115 Cannon and is the third cashless site from the brand.
On-demand delivery and pick-up is available direct from store via the Crosstown website.
Earlier this year co-founder JP Then told MCA: “The majority of our shops have a similar format – a small space with a grab-and-go concept. Doughnuts don’t take long to eat and you don’t need much space to retail.
“Everyone knows about the pressure on rents and rates, everyone is feeling the pressure, so having a tight offer is smart.”
He added: “Having shops strategically placed around London, which can open you up to new delivery areas makes sense.
“Equally our offer doesn’t restrict you from having shops close together. Piccadilly, Soho and Fitzrovia are all W1 – but they capture completely different markets and customers.”
Earlier this year Crosstown, co-founded by Gourmet Burger Kitchen co-founder Adam Wills, opened its first vegan-only outlet, in Picton Place, Marylebone.
The team has also developed an on-demand technology solution, which allows Crosstown to sell doughnuts for delivery directly from its own website, without the need for logistics companies such as Deliveroo.
Slerp connects with third-party couriers for delivery with the technology to be made available to other small operators.