Pizza Pilgrims has secured £3.5m investment from Imbiba, the specialist investor in the UK leisure, entertainment and hospitality sector.

Following Pizza Pilgrims’ brand pivot in 2020, which saw it launch two new strands - a Pizza in the Post offering and food-to-go format Slice, the investment will further support Pizza Pilgrims’ expansion plans.

Last week Pizza Pilgrims managing director Gavin Smith told MCA how the brand was picking up on its expansion plans, with forthcoming new sites in Lower Marsh, Waterloo; Queensway, Bayswater; Seven Sisters Road, Finsbury Park; and Old Quebec Street, Marble Arch.

The brand is also launching a subscription service for Pizza in the Post offering, which will give users 25% off through regular deliveries of the DIY kits.

Imbiba’s investment will look to propel growth across all three areas of the business, with founders Thom and James Elliott continuing as majority owners.

James said: “It’s been a mad journey from Soho market stall to 14 pizzerias across London and we are very excited for the next chapter of our pilgrimage! The team at Imbiba are a perfect fit for us and have a genuine passion for food and restaurants. We feel very confident that they are going to help us grow, but in the right way. The most important thing is that we keep the pizza and the company culture we’ve developed over that last 10 years at the front of everything we do”.

Darrel Connell, partner at Imbiba, who joins the Pizza Pilgrims board, added: “It’s so exciting to be working with such a creative and personal business, led by Thom, James and their amazing management team. Their passion for what they do is so clear and it shows in everything they do.”

Connell told MCA that Pizza Pilgrims was a little later-stage than its typical portfolio investment, but added: “It’s business we’ve known and admired for a long time so when the opportunity presented itself we seized it.

“One thing the last 12 months has taught us is the importance of being both flexible and nimble.”