Pembroke, the venture capital trust, has taken a stake in Bel Air, the fledgling LA-inspired healthy eating concept, MCA understands.
Pembroke, which currently has stakes in Five Guys, Chilango, Sourced Market and La Bottega, the London-based chain of upmarket Italian delicatessens, has invested £300k into the two-strong Andrew Bredon-led concept for a 7.7% stake.
The new investment will further aid the expansion of the concept, which recently secured a third site in the capital at the Leadenhall Building.
Bredon, who has a background in internet startup businesses, opened the first grab and go Bel Air site in Shoreditch in March 2015 offering light, healthy dishes made with all natural ingredients and fresh produce, focusing also on being low in salt, low carb and free of refined sugar.
He told MCA at the time that he was launching the restaurant now in response to growing interest in health and well-being: “People are much more conscious of what they put in their bodies; people are much more discerning about food. We want to provide an offering that appeals to both the foodie and also someone who wants to be healthier.”
The company recently launched its second site at Bird & Bird’s office in New Fetter Lane in the City.