A new event exploring the opportunities in diversifying beyond bricks and mortar restaurants and expanding into new sales channels is announced today.
The Omnichannel Foodservice Conference combines the shared cross-market expertise of MCA, BigHospitality and The Grocer.
Held at the Pullman London St Pancras, November 9, the conference will hear how leading restaurant brands are finding new customers and building loyalty through omnichannel strategies.
These combine delivery and dark kitchens, click & collect, digital apps, direct to consumer offers, loyalty schemes and subscriptions, a wealth of branded products sold in supermarkets, as well as branded restaurants within retail.
It will feature keynote presentations from pioneers of the trend, including Richard Hodgson, the CEO of YO! Sushi owner Snowfox.
Richard Hodgson has transformed conveyor-belt sushi restaurant YO! into a global Japanese food group. Formerly of Asda, Morrisons, Waitrose and PizzaExpress, he will consider the wider role foodservice brands and grocery retailers can play in delivering compelling consumer propositions.
Joining him on the line-up, Thom and James Elliot, co-founders of Pizza Pilgrims will share the story of how they introduced a direct-to-consumer ‘pizza in the post’ concept during the pandemic.
The conference will be underpinned by exclusive data from Lumina Intelligence, presented by insight director Blonnie Whist, who will examine consumer perceptions and attitudes around branded restaurant products in grocery.
The first event of its kind to explore this strategy in foodservice, the Omnichannel Foodservice Conference will examine the technology powering digital ordering, rewards and loyalty; how supermarket partnerships are developed; and what is coming next in terms of trends and innovation.
Attend to find out this and more, to network with leaders of restaurant, retail, tech and food innovation businesses, and to hear exclusive leader interviews, case studies and dedicated research and insight.
More speakers will be announced soon.
- For more information and to book tickets, click here
