Just Eat has invested £3.5m in Flypay and joined its new Flyt platform, with the aim of “transformin the digital journey in the casual dining space”.
The strategic partnership with Just Eat follows recent announcements that Flypay is partnering with Deliveroo and Bookatable to roll out Flyt, which links delivery platforms directly with POS systems.
The first collaboration between Just Eat and Flypay will involve integrating delivery into operator-owned apps, blended with other key services and technologies across the customer journey. The second phase will look at providing Just Eat’s vast customer base with access to in-restaurant experiences. The final innovation in the partnership will be focused on making it easier for operators to adopt and utilise delivery technology.
Just Eat chief executive David Buttress said: “Investing in Flypay will enable us to continue to build a seamless experience for consumers who will be able to order, pay, receive customer care and book delivery through the same product. The technology will help us to enhance our offer to casual dining restaurant chains, enabling them to fulfil delivery using Just Eat. The Flyt platform has the potential to transform the digital journey in the casual dining space and we see huge potential in this technology.”
Tom Weaver, chief executive of Flypay, said: “We’ve enjoyed a phenomenal start on our journey with Flyt. Just Eat is not only one of the world’s most successful and dominant food-tech platforms, but also an amazing technology pioneer. This investment, coupled with a strategic partnership with Just Eat, will allow us to rapidly advance our solutions for both operators and suppliers around the world – changing the customer’s digital journey as we know it.
He added: “Flypay’s priority right now is to lay the digital rails to a broad number of hospitality environments, to enable a wide range of technology innovators to create new solutions from the tracks in place. It’s about scale, scale, scale and Just Eat plays an integral part in laying those foundations.”
