Deliveroo is overhauling the way its platform displays allergen information on menus in an effort to increase transparency for consumers and encourage restaurants to follow suit and take action.
From December, Deliveroo will begin rolling out in-menu dish-by-dish allergen information for individual items.
Deliveroo is also making existing allergen warnings more prominent in-app and making it easier for customers to contact restaurants with concerns.
The company has redesigned Deliveroo’s menu system to allow restaurants to upload allergen information directly into deliveroo’s menus.
The changes follow a consultation with partners, with a number of restaurant operators asking for this level of functionality.
Previously, operators were not able to display granular allergen information for each dish on delivery apps, instead it has tended to be shown in store or communicated via restaurant staff.
The announcement follows the death of two people from allergic reactions after eating Pret products, leading to calls for more transparent information on allergies.
Consumers will be able to flag up their specific allergen requirements directly to restaurants when they order.
Deliveroo said it will be urging all 10,000 UK restaurants it works to use this tool and make it easier for customers to do this.
The new ‘menu tool’, which will be rolled out to all partners across 2019, will be tested this year, and before the end of December, 30 restaurants which have almost 300 sites between them, will have the ability to add allergen information to their menus.
Tortilla, Tommi’s Burger Joint, Mildreds and Chipotle have committed to adding allergen content to their menus in December.
Following that initial trial in December, 700 further restaurants will be able to make use of the new tool. Other major national chains, including YO! Sushi, PizzaExpress, Pho and Byron, have said they will make use of the tool at this stage in January 2019.
A new banner at the top of each menu will remind consumers about potential allergen content in meals and urge them to contact restaurants directly before any purchase.
Dan Warne, managing director Deliveroo UK and Ireland, said: “This is great news for consumers who want more information about the food they are ordering online. Deliveroo believes that people should have an amazing delivery experience, and that must include making informed choices. Overhauling our menus is not a simple task, but customers with allergies need this extra transparency before they order which is why we are working with our restaurant partners to make it happen.”