Subway has introduced its first ever seasonal sub, ‘the festive feast’, and launched a cross-channel campaign to support the new menu addition.
The festive sub is made up of turkey breast, pork sausage, bacon, cranberry sauce and fresh salad.
The sandwich chain will roll out a cross-channel festive campaign including TV, OOH, cinema, digital and press, as well as VOD to target a core 18-34 ‘on-the-go audience’.
Sacha Clark, marketing director for the Subway brand UK and Ireland, said: “It’s been a longtime coming and we are extremely excited to be celebrating the season with our customers in this way.
“Our first festive sandwich is a deliciously meaty treat that contains all the goodness you’d expect to enjoy at this time of year, in one sub.
“Subway stores are all about discovery and choice, and people will be able to tailor the Festive Feast to suit their tastes which sets us apart from the other seasonal sandwiches.”
