Starbucks is opening its first innovation store in London’s St Martin Lane to showcase its Reserve range and coffee making technologies.
At the same time the chain is introducing a new espresso blend, which it claims will make it the first coffee chain to offer customers a choice of espresso in drinks.
The company is to launch Starbucks Origin Espresso in the UK next month supported by a multi-million pound campaign inviting customers to try the new Guatemala Antigua single source espresso for free.
According to Marketing Week, the chain will also post a code on a dedicated campaign site every day between 3 and 9 April for customers to redeem against free samples in-store between 9:30am and 11:30am.
Ian Cranna, vice president of UK marketing for Starbucks, said: “Increasingly sophisticated British coffee drinkers are looking for choice and the chance to explore something new. Our experience and expertise in sourcing and roasting the best coffee in the world sets us apart in an increasingly competitive market, and means we are the first UK branded coffee shop where our highly trained baristas can offer customers a perfectly crafted latte, now with high quality single Origin Espresso.”
