Starbucks, the global coffee chain, has entered into partnership with Danone, to launch a jointly created and developed selection of healthy specialty yoghurt products in its stores across the US.
The companies said that the deal will advance Danone’s ambition to expand yoghurt consumption in the US, while growing Starbucks health and wellness offer for its customers under the company’s Evolution Fresh brand.
Starbucks said it would offer the Danone-branded ready-to-eat Parfait Greek yoghurt products through its sites in spring 2014, and Danone in grocery channels in 2015.
Distribution is to be extended to include targeted markets around the world in a second phase that builds upon the success of the US initiative.
Starbucks chief executive Howard Schultz said: “Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings. (This) announcement underscores this commitment through the transformation of our existing yogurt offerings and our multi-year agreement with Danone.”
