Soho Coffee, the BTC UK-backed operator of the eponymous coffee chain, the Apostrophe brand and Euphorium Bakery, has appointed Andrew Woodruff as its new finance director, MCA has learnt.

Woodruff joins the Penny Manuel-led group after over five years with Ernst & Young, including the last two years as assistant director across its transaction advisory services.

BTC UK, a London-headquartered holdings and investment firm - the UK arm of BTC in Doha - was founded in 2015, entering the UK market through its acquisition of Soho Coffee last year, followed by Apostrophe cafés and Euphorium Bakery earlier this year.

Earlier this summer, the group announced a joint venture with CH&Co which included the acquisition of the 15-strong Apostrophe chain

The company plans to expand by six sites per year outside of its contract with CH&Co to open 10 units a year.

It recently launched its new ‘metropolitan’ format in Leicester, which is a larger footprint store featuring a wider hot food offer.

In terms of Apostrophe, Manuel said that while the company plans to trade the sites as they are for the “foreseeable future”, it was keen to expand the Soho Coffee brand in London and was “actively looking for the right locations within central London”.

It recently opened its first site under its eponymous brand in London, with a second following this week. The company has launched its first venue in the Strand with its second in St Paul’s Churchyard.

On recent trading she said: “Soho is performing in line with expectations, demonstrating year on year growth.”

The company said that the acquisition of five Emporium Bakery sites from Tesco fitted in with the strategy that saw the group buy the Apostrophe chain.

The group, which intends to retain and develop the brand, also took control of Euphorium’s Islington Bakery from Tesco.