The expansion of Pita Pit, the North American-based healthy fast food concept, across London has been placed in doubt, after the brand’s franchisee for the capital was placed into liquidation and its five sites in the south east closed.
MCA understands that the company is looking into appointing a new franchisee to re-open its sites in Crown Passage and Kingsway. It also operated sites in Harrow, Croydon and Upton Park.
The company, which operates c460 sites globally, launched in the UK in Manchester in 2013.
Its London sites were operated by franchisee Victus Retailing, which was placed into liquidation earlier this year.
The company had spoken about looking to “mirror the phenomenal success” it has had across the Atlantic here.
The group opened its second UK site at the Merrion Centre in Leeds in 2014. Franchisee Shish Patel said at the time he planned to open another 10 Pita Pits in Leeds over the next five years. The Merrion Centre site is still open.
The brand was launched in the UK in Manchester by Costa Coffee franchisees Simon and Tracy Vardy. It operates in Piccadilly Place and Deansgate in the city.