Mangobean, the coffee shop franchise, has eight new sites in the pipeline, and is preparing to launch its new Mango Express format this year, MCA has learnt.
Led by Shane Saunders, the 16-strong business is looking to reach 50 stores over the next three years – as well as 50 self-service Express concessions, which will go to petrol and service stations, hospitals and universities.
Saunders said the last three years had seen the business establish its brand identity, and it was now well positioned to become a major player in the coffee shop market.
The business has also signed dup three regional development agents, who are committed to open 50 stores in 10 years.
Following success at NHS Blackpool Hospital he said they had been offered a further five sites in hospital sites.
Saunders said: “We are a fully-fledged brand, over the last three years we’ve been developing our brand as we’ve gone along.
“We are now at the stage where everything is full branded, we’re where we want to be. It’s a very exciting time. Everyone in the business is very happy. I think 2018 will be the year where aggressive growth really kicks in.
Saunders said 258 potential frachisees had approached Mangobean in March looking to open sites.
Saunders added: “We feel we’re the market leader on coffee shop franchising on offer, coffee, and the full package.
“We are position ourselves in the top four, we want to compete with the Costas and Starbucks, nobody else.”
The business is looking to micro-roast all its coffee onsite.
It has also developed a consumer loyalty app for ordering and paying.