Heavenly Desserts is set to open its first cafe in London, in Mile End, this summer, as part of wider plans to grow its estate to 100+ sites, MCA has learnt.

The high-end dessert café concept already has eight sites in cities across the UK, with its most recent opening in Northampton in December.

“We plan to open between eight and 10 stores per year. We have mapped out the UK and Ireland and have established there is the possibility for us to open 100-150 stores over the next decade,” Yousif Aslam, managing director, Heavenly Desserts, told MCA.

Stores opening this year include Loughborough in late April/early May; Manchester in mid-June; and Huddersfield and Colchester in July/August. Cafes in Leeds and Bradford, are also due to open later this year.

Negotiations are being finalised over the Mile End site but Aslam said all being well he hoped it would open at some point over the summer, with the business “most definitely” looking to expand across London.

“This will be our first store in London and we are certain it won’t be the last. The number of stores we could have just in London is phenomenal,” he said.

The business is also looking to pilot a new kiosk format, which is designed for food courts and other shopping centre locations. “We are looking to pilot the first company kiosk next year, and then we will open that up for franchisees as an option as well,” he added.

The business was established in 2008 in Birmingham. It opened five company sites over the proceeding eight years, when the decision was made in 2016 to expand its national store base via franchising. The majority of the cafes open from 10am until midnight, with seating for up to 100 people and table service.