Crussh is targeting lunchtime gym goers with a new ‘fit bowls’ hot food offer and 10-strong soup range.
The Fit Food & Juice Bars London-wide concept, run by CEO Shane Kavanagh, yesterday [Wednesday 20 September] debuted the non-rice based warm bowls which contain at least four of the recommended five a day.
The £6.95 dishes include Turkey Chilli - turkey mince chilli with sweet potato mash, guacamole and fresh slaw – and Jackfruit Tinga, a vegan, dairy free and gluten-free dish which replaces the poultry with jackfruit and mixed beans.
As many as ten new soups, all under 250kcal, have also been introduced ranging in price from £2 - £4.25.
Bone Broth, Super Greens, Chicken, Butternut Squash & Lentil, Lentil, Kale & Quinoa and Thai Pea & Edamame are among the flavours being sold.
New hot pots, energy pots, a seasonal brambly fruit juice and a Chia-Charged Apple Pie Super Smoothie have also been added to the Autumn menu.
“Low in saturated fat, a good protein source and with a high veg content, the new Fit Bowls are a nutritionally balanced meal that ticks lots of boxes,” a Crussh spokeswoman said. “Jackfruit is a great fruit that has a similar texture to pulled meat, so a great meat alternative when cooked down in a stew. It’s also low in fat and a great source of fibre so when paired with mixed beans and sweet potato, the Jackfruit Tinga Fit Bowl provides a wide range of nutritional benefits.”
Earlier this month, Crussh launched a food truck in Ashford’s MacArthur Glen shopping centre serving juice, smoothies, coffee and a range of chilled ‘fit food’.
And in August, the business – which has 30 London-wide outlets – opened concessions in Holland & Barrett Marble Arch and at Debenhams Oxford Street’s Fit Food café.
Crussh first debuted in 1998 on Cornhill in London and was founded by James Learmond who is still a member of the Crussh Board
